Regional Marketing Manager – MENA

About the role

As the Regional Marketing Manager for the MENA region, you will shape and accelerate Costa Coffee’s brand presence across 11 markets and more than 450 stores. The role blends strategic direction with hands‑on execution, partnering closely with franchise owners to drive growth, customer engagement and world‑class experiences.

Key responsibilities

• Develop and implement regional and market‑level brand strategies aligned with global guidelines.
• Analyse market trends, coffee category dynamics and competitor activity to identify growth opportunities.
• Translate strategic plans into tactical actions, leading in‑market events, activations and campaigns.
• Collaborate with media managers to create co‑investment media plans and support digital and loyalty initiatives.
• Use data‑driven insights and storytelling to demonstrate campaign value and secure partner investment.
• Lead briefings, workshops and planning sessions with franchise partners.

Required profile

• Proven ability to balance strategic thinking with hands‑on implementation.
• Experience working through franchise networks in fast‑paced environments.
• Strong analytical mindset and commercial acumen.
• Excellent communication and stakeholder‑management skills.

Required skills

What we offer

• Annual discretionary bonus scheme.
• Employee Assistance Programme (Spring Health).
• Additional medical coverage (MetLife).
• Housing and transport allowance.
• Inclusive culture built on core values.