Sales Manager

About the role

As a Sales Manager you will drive business development and customer acquisition across the UAE, building a strong local network of distributors, wholesalers and retail partners. You will leverage PAX’s innovative product portfolio and brand strength to achieve sustainable sales growth.

Key responsibilities

• Achieve sales, customer acquisition and revenue targets.
• Identify and develop new business opportunities throughout the UAE.
• Proactively source and approach prospective customers to maintain a robust pipeline.
• Establish and nurture relationships with distributors, wholesalers and key retail customers.
• Understand customer needs and create tailored commercial solutions.
• Identify new channels, partnership opportunities and accelerate business growth.
• Monitor market trends, competitor activity and gather customer feedback.
• Provide regular sales forecasts, pipeline updates and market intelligence.
• Collaborate with marketing, supply chain and other teams for successful onboarding and execution.

Required profile

• Bachelor’s degree or higher.
• 3+ years of sales or business development experience, preferably in e‑cigarettes, tobacco, nicotine, FMCG or similar fast‑moving consumer products.
• Strong understanding of the UAE market structure, pricing, distribution and competitive landscape.
• Existing network with UAE distributors, wholesalers or key retail accounts is highly preferred.
• Excellent commercial negotiation, communication and relationship‑building abilities.
• Self‑motivated, proactive and target‑oriented.
• Fluent in English and Arabic.
• Currently based in the UAE.

Required skills