Senior Executive - B2B Partner Marketing

About the role

SQUATWOLF, a performance-driven gymwear brand founded in Dubai in 2016 and now present in 100+ countries, is looking for a Senior Executive for its Expansion team. The role makes the brand look and sell like a premium brand wherever partners carry it, in their stores and on their marketplaces. About 60% of the work is in-store retail marketing at wholesale and franchise partner doors (podiums, shop-in-shops, visual merchandising and launches); the other 40% manages the marketing budget on partner marketplaces such as Namshi, Noon, Amazon and Zalando. The role also owns partner-facing marketing materials and works with Account Management, Operations and the central Brand team.

Key responsibilities

• In-store retail marketing: plan and roll out podiums, shop-in-shops, fixtures and visual merchandising, set and audit VM standards, run seasonal launches and activations, and track sales lift of stores with podiums and VM.
• Marketplace marketing: manage the budget on sponsored listings, banners and campaign slots, agree seasonal plans and spend with marketplace teams, ensure brand pages and listings meet brand standards, and report ROAS and sales impact.
• Partner marketing materials: own pitch decks, franchise kits and B2B catalogues, produce localised assets for new markets, and deliver standard requests within 48 hours.
• Budget management: spend within budgets approved by the Head of Expansion, per partner, channel and season, and reconcile spend and proof of execution monthly.
• Collaboration: work with Account Management on partner marketing plans, with Operations on fixture logistics, and with the Brand team on campaigns and guidelines; monitor brand use, discounting and pricing and flag breaches.

Required profile

• 3-5 years in brand, trade or retail marketing at a sportswear, athleisure or fashion brand.
• Experience marketing a brand through third-party retailers, wholesale accounts or franchise stores.
• Hands-on experience running campaigns or sponsored listings on marketplaces.
• Fluent English and Arabic.
• Commercial and numbers-driven, able to manage several partners at once and work to deadlines.

Required skills

• Excel for sell-through, ROAS and budget tracking.
• Working knowledge of design tools such as Canva or Adobe.
• Able to brief and manage suppliers, agencies and partner marketing teams.