Senior Manager, Employer Brand & Internal Communications

About the role

The Senior Manager, Employer Brand & Internal Communications leads the strategy, positioning and daily execution of the Group’s employer brand and internal communications. This role translates overall brand direction into a clear plan, oversees wellbeing and culture activations, and collaborates with Talent Acquisition, HR Business Partners, Marketing and Corporate Communications.

Key responsibilities

• Own the employer brand strategy and EVP positioning, ensuring consistent application across all channels.
• Lead the internal communications plan, including editorial calendar, channel strategy and leadership messaging.
• Build and run the employer brand and internal communications capability – operating model, budget, workflows, guidelines and toolkits.
• Manage agencies, vendors and wellbeing partners, overseeing briefs, scopes and delivery quality.
• Oversee multichannel campaigns covering employee engagement, recognition, wellbeing and key internal moments.
• Set direction for wellbeing and culture‑building programmes and ensure alignment with the EVP.
• Partner with HR and business stakeholders on messaging, timing and channel choice.
• Grow employer brand presence through digital and social platforms, review sites and employee advocacy.

Required profile

• Bachelor’s degree in communications, marketing, HR or related field (required); master’s degree is an advantage.
• 10+ years of experience in employer branding, internal communications or related fields, with at least 4 years in senior employer brand or internal communications roles.
• Proven track record of shaping employer brand/EVP and delivering multichannel campaigns in a large, multi‑country organization.
• Experience managing agencies, vendors and budgets.

Required skills

• Strong expertise in EVP development and brand positioning across internal and external channels.
• Ability to design and run multichannel internal communications plans (email, intranet, enterprise social platforms, live and virtual events).
• Excellent writing and editing skills with a keen eye for creative quality.
• Experience leading end‑to‑end planning, rollout and measurement of brand, engagement and wellbeing campaigns.
• Proficiency in using digital and social platforms for employer brand amplification and employee advocacy.