Social Media Manager (360°) – Luxury Real Estate

About the role

We are looking for a dynamic Social Media Manager (360°) to lead Zoya Developments’ online presence in the luxury real‑estate market. Based in Dubai, you will shape and execute a comprehensive social media strategy that showcases our high‑end residential projects and engages discerning clients.

Key responsibilities

• Develop and implement content strategies across Instagram, Facebook, LinkedIn and TikTok.
• Optimize each channel using Social Media Optimization (SMO) techniques to increase reach and engagement.
• Create compelling copy, visuals and video assets that reflect the brand’s modern elegance.
• Interact directly with audiences, respond to comments and messages, and foster community loyalty.
• Collaborate with internal teams—marketing, sales and design—to align campaigns with business objectives.
• Monitor, analyse and report performance metrics, adjusting tactics to improve results.

Required profile

• Proven proficiency in Social Media Marketing and SMO.
• Strong written and verbal communication skills.
• Experience designing and executing effective content strategies.
• Ability to interpret analytics and optimise campaigns accordingly.
• Creative mindset with a keen eye for visual storytelling.
• Bachelor’s degree in Marketing, Communications or a related field.
• Experience in the real‑estate sector is a plus.

Required skills

• Social Media Marketing
• Social Media Optimization (SMO)
• Content Strategy Development
• Performance Metrics Analysis
• Instagram
• Facebook
• LinkedIn
• TikTok