Social Media Marketing Specialist – Digital Campaigns
edari · Abou Dabi
Job description
About the role
We are seeking a hands‑on Social Media Marketing Specialist to plan, execute and optimise digital and social media campaigns for a large semi‑government group in Abu Dhabi. The role is focused on elevating brand visibility across multiple platforms while navigating structured approval processes.
Key responsibilities
- Design, launch and optimise end‑to‑end digital marketing campaigns across owned, paid and earned channels.
- Develop and implement social media strategies on LinkedIn, Instagram, X, Facebook and YouTube to grow audience and engagement.
- Maintain social media content calendars, schedule posts and track performance metrics.
- Collaborate with internal stakeholders, designers, content creators and external agencies to produce digital assets.
- Manage website and landing‑page content ensuring consistency and optimal user experience.
- Monitor social media channels, enforce brand guidelines and navigate governance frameworks.
- Analyse campaign performance using analytics tools, report KPIs and provide actionable insights.
- Support paid digital/social campaigns with audience targeting, budget tracking and optimisation.
- Stay updated on industry trends, competitor activity and emerging digital opportunities.
Required profile
- 3–5 years of hands‑on experience in digital marketing and social media campaign execution.
- Previous experience in government, semi‑government or large‑scale organisations preferred.
- Proven ability to work within structured approval processes and cross‑functional teams.
Required skills
- X (formerly Twitter)
- YouTube
- Analytics tools
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Published 3 days ago
Expires 1 month from now
16 views · 0 interested
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edari
Abou Dabi
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