Social Media Marketing Specialist

About the role

We are seeking a dynamic Social Media Marketing Specialist to join our team in Dubai. The role focuses on creating and executing compelling social media content that drives brand awareness, traffic, and engagement across Instagram, TikTok and other platforms.

Key responsibilities

• Produce high‑quality visual and video content (Reels, short‑form videos, carousels, stories) and manage the content calendar.
• Stay current with Instagram and TikTok trends, sounds, formats and platform updates.
• Develop and implement comprehensive social media strategies to grow audience and community.
• Monitor performance metrics, generate monthly reports and optimise content based on analytics.
• Manage community interactions, including comments and direct messages.
• Identify, negotiate with and coordinate influencer and partnership campaigns, tracking their performance.
• Plan, execute and optimise paid social campaigns on Meta and TikTok, supporting budgeting and targeting.
• Support event marketing by capturing real‑time content and coordinating digital campaign roll‑outs.

Required profile

• Minimum 2 years of experience in social media marketing.
• Healthcare sector experience is a plus.
• Bilingual in English and Arabic.
• Female candidates preferred due to the nature of the role.

Required skills

• Proficiency with Instagram and TikTok platforms.
• Experience running Meta Ads and TikTok Ads campaigns.
• Video filming, editing and production skills.
• Strong content creation and community management abilities.