Social Media Strategy Intern – Instagram & Facebook

About the role

MAXION is seeking a creative and organized Social Media Strategy Intern to shape its Instagram and Facebook presence. You will work closely with the founder team to design a premium, community‑driven social strategy that turns attention into real members and dates.

Key responsibilities

• Develop a clear content strategy, including pillars, tone, formats, and posting cadence.
• Create and maintain a monthly content calendar aligned with product launches and growth goals.
• Produce and publish Reels, Stories, Carousels, posts, and Facebook Group content; repurpose assets for TikTok and YouTube Shorts.
• Turn founder voice notes, user stories, and cultural insights into engaging short‑form videos using CapCut or Adobe Express.
• Coordinate simple phone‑based shoots and edit videos.
• Drive community engagement through polls, Q&As, challenges, and event teasers.
• Respond to comments and DMs following guidelines and flag sensitive topics.
• Support partnerships with venues, communities, and creators in Dubai.
• Track weekly performance metrics, run small experiments, and report learnings.
• Maintain a lightweight dashboard in Notion or Sheets and provide weekly recaps.

Required profile

• Passionate about Instagram trends and comfortable with a Reels‑first approach.
• Strong aesthetic sense – clean, minimal, high‑taste visual style.
• Excellent copywriting skills for punchy hooks and emotionally intelligent captions.
• Proactive, fast‑shipping mindset with high standards.
• Data‑driven mindset, able to iterate based on metrics.
• Committed to MAXION’s mission of fostering real connections and healthier dating culture.

Required skills

• Instagram and Facebook content best practices.
• Short‑form video editing (CapCut, Adobe Express or equivalent).
• Basic design using Canva or Figma templates.
• Organization tools: Notion, Google Sheets.
• Content calendar management.
• Photography or basic directing for user‑generated content.
• Meta Business Suite and basic ad setup.
• Copywriting for conversion.
• Repurposing content for TikTok and YouTube Shorts.