Director of Marketing – Luxury Resort
Jumeirah · Doubaï
وصف الوظيفة
About the role
We are seeking a dynamic Director of Marketing to lead the brand and revenue‑driving initiatives for Jumeirah Zabeen Saray, an exclusive beachside resort on Palm Jumeirah, Dubai.
Key responsibilities
- Develop and execute comprehensive marketing and PR strategies across Rooms, Food & Beverage and Spa, aligned with business priorities and brand objectives.
- Lead innovative digital initiatives such as website optimisation, social media, e‑mail campaigns and other revenue‑generating activities to boost acquisition, engagement and retention.
- Collaborate with Sales, Revenue, F&B, Rooms and Spa teams to create targeted campaigns that increase room revenue, F&B footfall, Spa spend and overall resort performance.
- Manage external agencies and partners across advertising, PR, creative, media and promotional activities, ensuring consistent brand representation.
- Oversee marketing budgets, reporting and strategic planning while maintaining alignment with the Jumeirah Brand Strategy and resort standards.
Required profile
- Minimum 8 years of marketing experience, including senior leadership roles within luxury hospitality.
- Strong experience in the Dubai/UAE five‑star hotel or resort market.
- Proven expertise in integrated marketing and PR across Rooms, F&B, Spa and lifestyle offerings.
- Deep knowledge of digital marketing, CRM, e‑commerce, media and campaign management.
- Excellent leadership, communication and commercial skills with a track record of managing budgets, agencies and teams.
Required skills
- Digital marketing
- CRM platforms
- E‑commerce
- Media and campaign management
What we offer
- Supportive and inclusive work environment
- Learning & Development programmes and clear career pathways
- Opportunities for internal mobility within a global network
- Colleague discounts on food, beverage and hotel stays worldwide
- Comprehensive healthcare and life insurance coverage
- Paid annual leave and incentive programmes aligned with performance
- Competitive tax‑free salary paid in AED
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Jumeirah
Doubaï