Vice President – Commercials

About the role

The Vice President – Commercials will lead the commercial strategy, financial performance and monetisation of the Darna loyalty programme. Reporting to the SVP – Loyalty, the role ensures sustainable revenue growth, profitability and strong economic foundations across all loyalty products, partnerships and initiatives.

Key responsibilities

• Define and drive the commercial strategy for Darna’s loyalty products, establishing scalable pricing, funding and monetisation models.
• Govern investment prioritisation and stage‑gate approvals for new initiatives, ensuring disciplined capital allocation.
• Develop, validate and evaluate business cases, ROI models and breakeven structures for new propositions and partnerships.
• Own commercial performance tracking – revenue, costs, margins and profitability – across all products and partners.
• Secure and manage high‑value partnerships across banking, airlines, telcos, utilities and e‑commerce, identifying new growth opportunities.
• Lead strategic projects from inception through execution and ensure compliance with governance, audit and financial standards.

Required profile

• Minimum 10 + years of experience in commercial strategy, partnerships or monetisation, preferably within loyalty programmes or large‑scale consumer ecosystems.
• At least 3 + years of managerial experience leading commercial or partnership teams with revenue accountability.
• Proven track record in financial planning, revenue forecasting and investment governance.
• Experience working with multi‑partner platforms in sectors such as retail, hospitality, banking or utilities.

Required skills

• Financial modelling
• ROI analysis
• Business case development
• Negotiation of complex partnership and revenue‑sharing agreements
• Governance and risk‑management implementation