Automotive General Manager

About the role

An experienced, results-driven Automotive General Manager is sought to oversee the overall operations, business performance and strategic development of the automotive business. The role covers sales, after-sales service, workshop operations, customer experience and administration, with a focus on revenue growth, operational efficiency, profitability and customer satisfaction.

Key responsibilities

• Develop and implement business strategies to achieve sales targets, profitability and long-term growth.
• Oversee daily operations: vehicle sales, after-sales services, workshop management and spare parts operations.
• Lead department heads, sales teams, service advisors, technicians and administrative staff.
• Monitor performance, financial results, costs and departmental KPIs.
• Develop sales strategies to expand market share, acquire new customers and strengthen relationships.
• Oversee customer service standards, complaint resolution and retention initiatives.
• Manage vehicle inventory, spare parts procurement, supplier relationships and stock control.
• Ensure efficient workshop operations, service quality, productivity and timely delivery.
• Develop annual budgets, forecasts and improvement plans, and set policies, procedures and performance management systems.
• Identify new business opportunities, partnerships and market expansion, and ensure compliance with policies, quality, safety and operational requirements.
• Prepare performance reports and recommendations for senior management, and drive employee development and succession.

Required profile

• Bachelor's degree in Business Administration, Automotive Management, Engineering or a related field; an MBA is an advantage.
• Extensive experience in automotive business management, dealership operations, automotive sales or after-sales service.
• Proven track record of managing automotive operations, hitting targets and improving profitability.
• Ability to lead multidisciplinary teams and manage several business functions.
• Strong financial management, budgeting, forecasting and business planning skills.
• Excellent leadership, negotiation, decision-making, problem-solving, communication and stakeholder management skills.

Required skills

• Proficiency in automotive management systems, CRM platforms and business reporting tools.
• Knowledge of vehicle sales, workshop management, automotive servicing, spare parts and customer relationship management.