Beer Brand Ambassador & Training Specialist

About the role

The largest distributor of global alcohol brands in the Gulf is looking for a Beer Brand Ambassador & Training Specialist in Dubai to drive brand awareness, product knowledge and sales growth across the UAE. The role delivers engaging on-site and online training across multiple brands and channels, covering perfect serve techniques, recommended serves, brand standards and best practices, while supporting marketing activations and quality measures.

Key responsibilities

• Train customers, retail teams and internal sales and marketing staff on brand and category knowledge.
• Support marketing activations and implement quality measures across the market.
• Champion strategic beer brands and build strong customer and consumer relationships.
• Identify incremental business opportunities and strengthen brand preference to increase sales and market share.
• Elevate beer culture and deliver a differentiated brand experience across the UAE.

Required profile

• 2-3 years in a similar training or brand ambassador role.
• Strong passion for beer; in-depth knowledge of beer brands preferred.
• Excellent verbal and written English, with strong presentation skills.
• Commercial and selling skills, analytical and decision-making abilities, and outstanding interpersonal skills.
• Influencing capabilities, high energy, resilience and a results-oriented mindset.

Advantages

• Certifications such as WSET, Cicerone or brewing qualifications are an advantage.
• Competitive tax-free salary based on experience.
• Monthly incentives, private medical insurance and annual home travel allowance for self and family.