Business Analyst

About the role

instashop, a leading online marketplace in the UAE and Egypt, is looking for a Business Analyst to drive data‑powered decisions across growth, marketing and operations. You will work closely with cross‑functional teams to turn complex data into actionable insights.

Key responsibilities

• Analyse business performance across revenue, profitability, customer behaviour and marketing channels.
• Write and optimise SQL queries to extract and explore large datasets.
• Conduct deep‑dive analyses, cohort studies and incrementality tests to identify trends and growth opportunities.
• Build and maintain dashboards and recurring reports using BI tools.
• Partner with Marketing, Product, Commercial and Operations to define KPIs and recommend data‑driven actions.

Required profile

• 3‑5 years of experience in Business, Data or Growth Analytics.
• Strong hands‑on SQL and Excel/Google Sheets skills.
• Proven ability to translate data into clear business recommendations.
• Comfortable working with multiple stakeholders in a fast‑paced environment.

Required skills

• SQL
• Excel / Google Sheets
• BI tools (Tableau, Power BI, Looker, Metabase)
• Generative AI tools for analytics workflows
• Python (nice to have)