Marketing Manager – Food & Beverage

About the role

The Marketing Manager – Food & Beverage will lead the creation and execution of marketing and communication plans for Yas Plaza Hotels' F&B outlets. Reporting to the Area Director of Marketing, you will drive brand positioning, digital engagement and revenue growth across all food and beverage concepts.

Key responsibilities

• Develop and implement a comprehensive digital, public relations, marketing and communications strategy for all F&B outlets.
• Conduct market research to identify trends, opportunities and competitive insights.
• Assist the Area Director of Marketing in budgeting, expense forecasting and financial planning.
• Identify growth opportunities and address gaps in the digital landscape.
• Monitor, analyze and report on the performance of digital campaigns to maximise ROI.
• Coordinate PR, brand and sponsorship initiatives with external agencies.
• Oversee communication with creative, social media and PR partners to ensure timely, high‑quality content.
• Proofread press releases, outlet descriptions and promotional materials.
• Implement brand messaging, tone of voice and visual identity across all touchpoints.
• Create compelling copy for marketing assets and collaborate with the creative team on briefs and deadlines.
• Manage brand identity, reputation and influencer marketing programmes, including media fam trips.
• Develop and execute social media strategies, manage content calendars, scheduling, posting and community engagement.

Required profile

• Proven experience in developing and executing marketing communications for food and beverage outlets.
• Strong analytical ability to monitor campaign performance and optimise spend.
• Experience working with external agencies, partners and creative teams.
• Capability to manage budgets, forecasts and financial reporting.
• Excellent written communication skills for copywriting and proofreading.

Required skills

• Digital marketing
• Social media management
• Content strategy
• Brand management