Performance Marketer / Growth Strategist

About the role

Illumination Media is seeking a data‑driven Performance Marketer / Growth Strategist to lead end‑to‑end digital growth campaigns for its clients. The role combines paid‑media expertise with strategic planning to deliver measurable business results across multiple platforms.

Key responsibilities

• Plan, set up, manage, and optimise campaigns across Google Ads, Meta Ads, TikTok Ads, and other digital platforms.
• Build full‑funnel strategies focused on awareness, engagement, lead generation, conversions and growth.
• Develop performance strategies for Instagram, Facebook, TikTok, LinkedIn, Google and other relevant platforms.
• Analyse client objectives and recommend campaign structure, audience targeting, creatives, budgets and platform mix.
• Collaborate with the creative team to guide ad creatives, hooks, formats, messaging and content direction based on performance insights.
• Monitor campaign performance, track KPIs and make data‑led optimisation decisions.
• Prepare performance reports with clear insights, learnings and next‑step recommendations.
• Support SEO strategy, keyword planning, landing‑page suggestions and organic growth direction.
• Identify growth opportunities beyond paid ads, including content strategy, platform positioning and funnel improvement.

Required profile

• Hands‑on experience with Google Ads, Meta Ads, TikTok Ads and performance campaign management.
• Understanding of SEO, geo‑targeting, lead generation, conversion tracking and campaign analytics.
• Strategic thinking combined with strong knowledge of how social media platforms grow and perform.
• Experience building campaign strategies for diverse industries and objectives.
• Ability to interpret data and translate insights into clear action points.
• Excellent communication skills for explaining performance to internal teams and clients.
• Creative mindset with a solid grasp of content, audience behaviour and digital trends.
• Based in Dubai and available for hybrid work.

Required skills

• Google Ads
• Meta Ads
• TikTok Ads
• SEO
• Geo‑targeting
• Lead generation
• Conversion tracking
• Campaign analytics