Regional General Manager – APAC (UAE Nationals Only)

About the role

Etihad Airways is seeking a senior UAE national to lead its commercial strategy for the APAC region. The role involves defining the overall commercial approach, planning and leading an international sales force, and ensuring sales targets are met efficiently to contribute to Etihad’s objectives. Relocation to Singapore, Thailand or Malaysia will be supported.

Key responsibilities

• Define, execute and monitor short‑ and long‑term sales plans aligned with Etihad’s overall strategy.
• Lead strategic initiatives, prioritize selling activities, and manage resource deployment across the APAC region.
• Champion continuous improvement and standardisation of regional processes, ensuring consistent sales guidelines.
• Introduce new sales techniques, allocate resources to increase revenue and profitability, and act as a thought leader.
• Identify major risks and issues, propose solutions, and communicate with senior stakeholders.
• Lead, coach and develop direct reports, setting vision for regional teams.

Required profile

• Bachelor’s degree or higher in Business or a related field.
• 8‑10 years of aviation industry experience, including at least 5 years in a senior role.
• Proven ability to manage senior‑level relationships and diverse teams across multiple countries.
• Demonstrated track record of delivering business goals, driving profitability and revenue.
• UAE national status is mandatory.