Assistant Marketing Manager - KFC

About the role

The Marketing Assistant Manager is a key role within the KFC Marketing team, responsible for executing campaigns, promotions and new product launches while supporting brand strategy and protecting store operations and guest experience. The role drives brand growth, market share and consumer engagement, with a focus on sales growth across all channels, including aggregators.

Key responsibilities

• Help develop and implement short- and long-term brand strategies, run campaigns at market, emirate and store level, and conduct competitive analysis.
• Develop and run visibility plans with aggregator platforms (Talabat, Keeta, Deliveroo, Noon Food, Careem) and monitor performance across delivery, dine-in, takeaway and drive-thru channels.
• Work with Operations, Revenue Management and Supply Chain to brief, develop and launch advertising, promotions, media, POS materials and packaging on time and within budget, coordinating stock, store capacity and POS/aggregator set-up.
• Monitor live campaigns, fix issues such as pricing errors or stock-outs, and report results and lessons learned.
• Ensure marketing materials meet brand standards and advertising and consumer protection regulations.
• Monitor guest feedback, ratings and reviews and use them to improve campaigns and the guest experience.
• Collaborate with the regional MENA team to adapt product and innovation calendars, support new product launches, and manage budgets and project timelines.
• Build dashboards with analytics and BI tools (Power BI, Excel, Google Analytics), use AI tools for insights and proposals, and apply CRM, loyalty platforms, marketing automation and social listening.

Required profile

• Bachelor's degree in Marketing, Business Administration or a related field; an MBA or master's is a plus.
• 4-6 years of relevant marketing experience, preferably in QSR or FMCG.
• Prior campaign execution or brand management experience highly preferred.
• Proven experience working with aggregator platforms and channel-specific growth strategies.
• Familiarity with the GCC and wider MENA markets is an advantage.