Marketing Manager – Digital & On‑Ground Campaign Lead

About the role

We are seeking an experienced Marketing Manager to own and scale our end‑to‑end marketing function across digital and on‑ground channels. You will work closely with leadership, sales, product, and external partners to boost brand visibility, generate leads, and drive customer acquisition in multiple markets.

Key responsibilities

• Develop and execute integrated digital marketing strategies aligned with business and revenue goals.
• Lead multi‑channel campaigns covering SEO, paid media, social, email, content, and performance marketing.
• Drive digital lead generation and customer acquisition across regional markets.
• Manage Google Analytics 4, Google Tag Manager, Google Search Console, and conversion tracking.
• Execute ABM outreach campaigns and automated nurture workflows.
• Leverage AI‑powered marketing tools and automation platforms.
• Build brand positioning, digital engagement, and thought leadership online.
• Monitor campaign ROI, KPIs, and analytics, delivering actionable insights to leadership.
• Oversee external agencies, freelancers, and strategic digital partners.
• Plan and execute trade shows, exhibitions, corporate events, roadshows, and hybrid webinars.
• Design and manage BTL activations, sampling, sponsorships, and ambient media.
• Drive brand visibility through OOH, print, and community‑based marketing.
• Manage event budgets, vendor relationships, logistics, and production timelines.

Required profile

• 6–12 years of experience in digital and offline marketing, preferably in a startup or high‑growth environment.
• Proven track record in executing both digital and on‑ground campaigns.
• Strong understanding of performance marketing, lead generation, and brand marketing.
• Experience managing marketing budgets, campaign optimisation, and vendor relationships.
• Analytical mindset with the ability to translate data into strategic decisions.
• Excellent communication, leadership, and stakeholder management skills.

Required skills

• Google Ads
• Google Analytics 4 (GA4)
• Google Tag Manager
• Google Search Console
• SEO tools such as MOZ, Screaming Frog, Conductor
• AI‑powered marketing tools
• Marketing automation platforms