Marketing Manager - Lubricants

About the role

The Marketing Manager (Lubes) delivers marketing initiatives that support growth, brand equity and commercial performance of the Lubricants portfolio across retail and commercial channels. The role executes approved marketing strategies, strengthens product positioning and runs campaigns that drive penetration, volume and customer loyalty. It reports to the Team Leader and works closely with Sales, Retail Operations, Commercial teams and agency partners.

Key responsibilities

• Execute approved marketing strategies and turn business priorities into annual plans and campaign briefs with clear targets
• Deliver customer value propositions and brand messaging across communications, translating technical product features into customer benefits
• Plan and deliver campaigns across digital, in-store, trade, CRM and traditional channels, coordinating with Retail, Sales and Operations teams
• Support promotional mechanics, offers and trade activations, and ensure campaigns run on time, within budget and to quality standards
• Track campaign performance and sales uplift against KPIs, prepare insights and dashboards, and run post-campaign evaluations
• Manage allocated marketing budgets within approved limits and governance frameworks, and coordinate with creative, media and digital agencies

Required profile

• Bachelor's degree in marketing, Business Administration or a related discipline
• 8 years of marketing experience with a strong focus on campaign management and execution
• Experience in retail, services, FMCG or consumer-focused industries
• Proven ability to manage integrated campaigns across multiple channels and work with agencies and cross-functional teams

Required skills

• Analytical skills with performance tracking and optimization experience
• Strong planning, execution and follow-through, and stakeholder management
• Commercial and customer-centric mindset, with effective communication