Senior Affiliate Marketing Manager

About the role

A fast-growing international telecommunications business with a strong digital and consumer focus is looking for an experienced Senior Affiliate Marketing Manager. The role covers affiliate strategy, partner development, campaign execution, performance optimisation and programme operations, and involves managing relationships with affiliate networks, publishers, comparison sites, content partners, influencers and other performance marketing partners.

Key responsibilities

• Develop and run the affiliate marketing strategy in line with digital acquisition and commercial objectives, and scale the channel to increase revenue.
• Recruit, onboard and develop partners, and plan campaigns, promotions, incentives and product launches with accurate offers, creatives, landing pages and tracking.
• Monitor performance metrics such as customer acquisition, conversions, CPA, revenue, ROI/ROAS and customer quality, and report with actionable insights.
• Manage commission structures, partner incentives and promotional offers, and keep commission and tracking data accurate on platforms such as Impact, Awin, Rakuten or CJ Affiliate.
• Resolve tracking, attribution and reporting issues, and ensure partners comply with terms, brand guidelines and regulations.
• Analyse trends, competitors and new technologies, and manage affiliate budgets and forecasts.
• Collaborate with Digital Marketing, Product, Commercial, Sales, Finance, Technology, Analytics and Creative teams.

Required profile

• Bachelor's degree in Marketing, Business, Digital Marketing or a related discipline preferred.
• Approximately 5+ years in affiliate marketing, performance marketing or digital acquisition, ideally with direct responsibility for affiliate programmes.
• Demonstrable experience building relationships with publishers, networks, comparison sites and other acquisition partners.
• Strong understanding of digital customer acquisition and of CPA, CPL, CPS, commission structures, conversion rates, ROI/ROAS and performance marketing economics.

Required skills

• Practical experience with affiliate networks and tracking platforms such as Impact, Awin, Rakuten or CJ Affiliate.
• Strong analytical ability to turn performance data into optimisation strategies.
• Experience managing multiple digital campaigns and promotions in a fast-paced commercial environment.
• Good knowledge of complementary channels such as PPC, SEO, paid social, email, content, display and media buying.