Brand Marketing Manager – Home

About the role

The Brand Marketing Manager will lead the implementation of the Marketing & Communications strategy for assigned brands, driving brand awareness, customer engagement and revenue growth. This role focuses on creating integrated campaigns across offline and online channels while ensuring brand consistency.

Key responsibilities

• Develop and execute a yearly marketing calendar aligned with brand strategy.
• Create synergy across communication channels to deliver the brand message effectively.
• Plan and roll‑out in‑store campaigns supporting operations.
• Design advertising and promotional plans to boost traffic and sales both offline and online.
• Manage marketing budgets to ensure optimal utilization.
• Ensure all marketing activities comply with brand standards and Majid Al Futtaim communication guidelines.
• Analyse customer profiles and behaviours to tailor marketing communications.
• Collaborate with internal teams and external vendors to achieve marketing objectives.

Required profile

• Minimum 4‑6 years of experience in a marketing role.
• Experience in luxury retail furniture is preferred.
• Bachelor’s degree in Marketing Management or a related field.
• Strong analytical ability to forecast trends and identify challenges.

Required skills