Digital Marketing Manager – Performance & Growth

About the role

We are seeking a results‑driven Digital Marketing Manager to lead performance‑focused campaigns for a premium feminine care brand expanding across the UAE and GCC. You will own customer acquisition, retention and ecommerce growth, using paid media and data‑driven optimisation.

Key responsibilities

• Plan, launch and optimise advertising campaigns on Meta, Google, TikTok and Snapchat.
• Develop and refine customer acquisition strategies to improve CAC, ROAS, MER, AOV and conversion rates.
• Drive retention initiatives through Email and WhatsApp marketing.
• Collaborate with designers and content creators to produce high‑performing ad creatives.
• Analyse performance data, generate actionable insights and report KPIs.
• Monitor competitor activity and stay abreast of digital marketing trends.
• Support Shopify conversion rate optimisation projects.
• Work closely with senior management to meet revenue and growth targets.

Required profile

• Minimum 3 years of experience in performance or digital marketing.
• Hands‑on expertise with Meta Ads Manager and experience across Google, TikTok and Snapchat advertising platforms.
• Proven track record managing campaigns for ecommerce brands.
• Strong analytical and reporting abilities.
• Self‑motivated, proactive and results‑oriented with excellent communication skills.

Required skills

• Meta Ads Manager
• Google Ads
• TikTok Ads
• Snapchat Ads
• Shopify
• Klaviyo (or similar CRM)
• Omnisend (or similar CRM)