Digital Marketing Specialist – Dubai

About the role

The Digital Marketing Specialist will join Cool & Cool’s Dubai team to plan, execute and optimise digital campaigns that boost the brand’s presence across international markets. Working on‑site, you will collaborate with internal stakeholders to ensure consistent messaging and drive audience engagement.

Key responsibilities

• Develop and manage social media strategies across all brand channels.
• Create, schedule and publish engaging content aligned with marketing objectives.
• Monitor and optimise online advertising campaigns on various platforms.
• Analyse performance data using web analytics tools and prepare regular reports.
• Coordinate online promotions and ensure brand consistency across digital touchpoints.
• Stay up‑to‑date with digital trends and identify growth opportunities.

Required profile

• Proven experience in social media and online marketing, preferably within FMCG or consumer brands.
• Strong analytical mindset with attention to detail.
• Excellent communication skills for collaboration and content creation.
• Bachelor’s degree in Marketing, Business, Communications or related field, or equivalent practical experience.

Required skills

• Google Analytics
• Social media management tools
• Advertising dashboards