PR & Social Media Specialist

About the role

We are looking for a PR & Social Media Specialist to lead strategic communication and digital engagement for CHANGAN Automobile in the UAE. The role will shape brand visibility, manage media relationships, and drive social media campaigns that support our marketing objectives.

Key responsibilities

• Develop and execute PR strategies to enhance brand reputation and industry presence.
• Create compelling content such as press releases, feature stories, speeches, and articles aligned with brand guidelines.
• Build and maintain relationships with media outlets, influencers, and content creators across digital, print, and broadcast platforms.
• Plan and coordinate PR events, product launches, and other initiatives to boost public image.
• Design and implement a comprehensive social media strategy, manage advertising budgets, and monitor performance using data‑driven tools.

Required profile

• Bachelor’s degree in marketing, digital marketing, advertising or a related field (preferred).
• Minimum 5 years of experience as a PR & Social Media Executive or similar role.
• Proven track record in developing and managing social media and influencer strategies.
• Fluency in English and Arabic.

Required skills

• Google Analytics
• SEO
• Keyword research