Senior Paid Media Specialist

About the role

Driven Properties is hiring a Senior Paid Media Specialist for its Performance Marketing & Growth function. This is a hands-on operator who plans, buys and optimises media across Meta, Google Ads, TikTok, Snapchat, LinkedIn, X and programmatic (DV360), turning approved budget into qualified buyer, seller and tenant leads at or below target cost per lead.

Key responsibilities

• Execute the quarterly channel plan: plan, launch and optimise full-funnel campaigns across the assigned channel portfolio, mapped to off-plan launches, exclusive listings and leasing demand.
• Build audience strategies (geo, language, in-market, lookalike, CRM retargeting) tuned to Dubai's international buyer segments.
• Turn campaign briefs from the Head of Performance Marketing & Growth and sales leadership into channel plans with forecast leads, CPL and spend by platform.
• Run A/B and incrementality tests on creative, copy, landing pages and bidding strategies, and document winning variants for scaling.
• Manage the monthly budget, pace spend daily and recommend reallocations; deliver CPL, ROAS and lead-quality targets.
• Maintain conversion tracking (pixels, server-side events, GA4, UTM governance, CRM lead-source mapping) and feed the weekly growth scorecard and monthly performance report.
• Brief design and production teams on creative requirements, coordinate with the Content Manager and Web Content Specialist, and peer-review the other Paid Media Specialist's campaign builds.
• Operationalise bid automation, predictive audiences and creative testing tools, and ensure ads comply with Trakheesi permit and RERA rules.

Required profile

• 5+ years of hands-on paid media / performance marketing experience across social, search and programmatic channels.
• Proven track record managing six-figure (AED) monthly budgets with documented CPL/ROAS improvement.
• Experience generating real estate or high-ticket leads and reconciling platform data with a CRM.
• Understanding of UAE real estate advertising compliance, including Trakheesi permit requirements.
• English required; additional languages relevant to Dubai buyer markets are an advantage.

Required skills

• Meta Ads Manager, Google Ads, TikTok Ads Manager, Snapchat Ads, LinkedIn Campaign Manager and X Ads; DV360 is a strong advantage.
• GA4, conversion APIs, UTM governance, spreadsheet modelling and Looker Studio or similar dashboards.
• Strong analytical skills and sharp copy judgement for briefing creative teams.

What we offer

• Competitive salary based on experience.
• Medical insurance, flight allowance and employment visa.
• A senior operator seat with direct exposure to the Head of Performance Marketing & Growth.
• Access to proprietary technology, an in-house marketing team and the Forbes Global Properties network.